REEBOK ANSWER IV “STEPOVER” EXCLUSIVE RELEASE & EVENT FEATURING ALLEN IVERSON
The Stepover. It is one of the most iconic moments in NBA history. Game 1, 2001 NBA Finals, under a minute left in overtime. Allen Iverson just crossed up then-Lakers backup point guard and now current Cavs head coach, Tyronn Lue, to free enough space to sink a 20 foot jumper that put Philly up by 4 and gave Iverson 48 points in the game. Turning to run up court, A.I. was met by a prone Lue, who had fallen to the ground after contesting the shot. Ever the showman, A.I. glared down at his vanquished opponent and took two emphatic steps over him that arguably trail only the first moonwalks of Neil Armstrong and Michael Jackson as the most famous steps in history. When Marv Albert, in his inimitable style, yelled out on the TV broadcast, "He steps over Lue!", an historic moment was born.
With the NBA Finals now in full swing, Reebok is paying homage to this iconic moment by re-releasing the shoes he had on his feet that night. On Friday, June 9th, Lapstone & Hammer are thrilled to host Allen Iverson at a celebration for their exclusive release of the Reebok Answer IV “Stepover”.
This Reebok Answer IV “Stepover” will release exclusively at Lapstone & Hammer on June 9th at 11am both in-store & online, first come, first served.
That night from 7pm-10pm, Lapstone & Hammer will host an invitation only in-store event to be attended by Allen Iverson. The only way to be added to the guest list for entry into this exclusive event is to purchase one of the first 100 pairs in-store. Online purchases are not eligible for event entry.
Out of the first 100 in-store purchases, 20 lucky “Golden Ticket” winners will be chosen at random for a VIP experience featuring Allen Iverson at the event. The party will feature a DJ set from hip hop legend and sneaker aficionado, DJ Clark Kent, as well as an interactive gallery exhibit designed and curated by Najeeb Sheikh featuring: a mural by Mecro, video projections by Klip Collective, and a display of vintage Iverson artifacts by Rare Vintage, all commemorating the unforgettable “Stepover” moment.
The Reebok Answer IV “Stepover” is being re-released in its OG construction, with a black and white premium leather upper on top of a black sole unit featuring the patented DMX cushioning system. A zippered shroud covering the lacing system and an image of Iverson on the outsole surrounded by the phrase “Only The Strong Survive” provide the defining details on this innovative design.
Reebok Answer IV “Stepover” Exclusive Release :
Available in-store & online June 9th at 11am
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Event Featuring Allen Iverson (Invite Only):
June 9th at 7pm – 10pm
Lapstone & Hammer
1106 Chestnut St., Philadelphia, PA 19107
Photos by Evan Kaucher